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 On-Screen Validation Messages 
Not all alerts are driven by tasks. If your organization has set Workflow to process Validation Messages based on conditions, alerts can be set to provide a text validation message on a record. 
  
  
If a record meets previously established criteria, a validation message such as the one above can display. It operates as an alternative/addition to task alerts. 
In the example above, for records with a Contract Amount of greater than $20 Million, the validation message in blue displays. 
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